Crime against Criminals essays

Wrongdoing against Criminals papers A Cult Icon Mark Chopper Read Imprint Chopper Read is a famous criminal from Australia. He is an infamous vocation criminal, illegal conflagrationist, menace, blackmailer, killer. He is currently an author with ten top of the line books portraying his criminal demonstrations, has had a film dependent on his life, featured in TV plugs and composed 3 childrens books. So for what reason do individuals regard and respect the man? Specifically, having seen the film and perused a couple of his books, it is simple he is an affable character, he stories are interesting, his feeling of honest gruff composing discloses to you a great deal about him and permits you to nearly become a close acquaintence with him, however you are left reasoning imagine a scenario in which there is different sides to the coin. He could depict his life of wrongdoing one might say of fun yet he can likewise decide to disregard his increasingly genuine or disliked violations he may have submitted. Indeed, even still the Chopper fan club has been around for along time now, before his first book was even distributed so there must be more to the thinking of why after all the violations he has submitted he is as yet a symbol? I think his casualties and ethics have a great deal to do with the esteem of Chopper, his ethics are basically that of the normal individual. He is accepts on just blackmailing street pharmacists, his reason is that they are getting a ton of cash for causing the nation hurt so in the event that he cannot stop them, at that point he will take a level of what they have. His homicide argument was against an individual from a hooligan motorbike group that threatened local people, despite the fact that there was inadequate verification he despite everything was charged. Chopper accepts that it is out of line for blameless individuals to experience the ill effects of wrongdoing, he is against medications and sellers thinking they are the least type of life since they target kids for cash, he professes to have never exploited anyone honest. So in this manner he is spoken to as somebody who is carrying out wrongdoing however ye ... <!

Great Gatsby’s Commentary on the American Dream Essay -- Literary Ana

There are times when reality misses the mark regarding desires, and when people neglect to satisfy their standards. The journey to accomplish what we truly need can be a comprehensive one, requiring the entirety of our dedication and exertion. It is particularly excruciating to see others have what we can't have. For the characters in Fitzgerald’s The Great Gatsby these issues are very genuine. Gatsby works for a lifetime to restore what he feels is legitimately his, while confronting the devastating acknowledgment that he might be past the point of no return. Fitzgerald utilizes this useless hunt to present the possibility that the glorified America Gatsby battled for has been debased after some time. Depictions of a place that is known for picket fences and white collar class opportunity is traded for one dependent on ravenousness and untruths, where characters will remain determined to acquire what they want. Fitzgerald gives a window into the American Dream, and shows that it has gotten one dependent on unethical behavior and misleading. Despite the fact that the marriage of Daisy and Tom Buchanan may have been founded on affection and dedication, it, similar to the American Dream all in all, has been ruined to get insincere and savage. Tom and Daisy are two individuals who are content with the fairly non-romantic relationship they share, and secure a kid like they would a precious stone neckband, a presentation of friendship instead of in light of a legitimate concern for beginning a family. One of the main signs that perusers get that the marriage is undesirable is when Tom intrudes on supper to accept a call from his fancy woman. This occasion neglects to create a scene in the family unit, and is only dismissed by Jordan, who criticizes the irritating time of the interference as opposed to its importance. Taking on the expelled job normally filled by Nick, she remarks that Tom’s fog... ... fixates on the empty characters of the East and their indiscreet and silly methods of living. Fitzgerald utilizes his work to give a social editorial on the idea of America and the state of the American Dream in accordance with society in the 1920’s. By utilizing characters like Nick as pariahs toward the Eastern universe of riches and advancement, he can give perusers a brief look into the fabulous life that the Buchanans lead, yet additionally uncover their blemishes. The consideration of Gatsby likewise helps in the production of the picture of the American Dream as one grounded in untruths and disloyalty. Where some may see the guarantee of America to be the capacity to increase an enormous bequest on Long Island, Fitzgerald shows this isn't sufficient, that the genuine dream is the capacity to not think about the wrecks one makes, and to have the option to leave them to another person to be tidied up.

Health and Medicine Between 1750 and 1900 free essay sample

Target: attempt to concentrate somewhat more on social gatherings not influenced to demonstrate assorted variety To What Extent Had Life Changed for People Between 1750 and 1900 (Prevention of Diseases) The Industrial Revolution somewhere in the range of 1750 and 1900 welcomed on significant advances in medication, particularly in the fields of cleanliness and immunizations for beforehand destructive maladies. Researchers began pondering forestalling sickness and disease and, during this time, figured out how to incredibly impact the wellbeing rehearses that we have today. In this exposition, I will show the coherence and change in the field of counteraction of infections. The upset for inoculations began with a revelation in 1796 by Edward Jenner. He found that both cowpox and smallpox were fundamentally the same as and that by infusing the patient with the sensibly innocuous cowpox they would then be resistant to smallpox! The finding of immunizations continued quickly and by 1900 an antibody had been found for: cholera (1879), Bacillus anthracis (1881), rabies (1882), lockjaw and diphtheria (created in 1890 by Emil Von Behring who likewise found neutralizing agents), typhoid fever (1896) and plague (1897). We will compose a custom paper test on Wellbeing and Medicine Between 1750 and 1900 or on the other hand any comparative theme explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page Moreover, there were numerous other critical and compelling disclosures during the hour of the upset. X-beams were acquired in 1895 by Wilhelm Conrad Roentgen and in 1899 ibuprofen was fabricated by Felix Hoffman. These were all significant improvements and added to making infections not so much lethal but rather more extraordinary. In addition to the fact that medicine improved, cleanliness was modernized and embraced critical improvements. In 1867, Joseph Lister distributed his book ‘Antiseptic Principle of the Practice of Surgery’ and a sensational change followed-in any event, extending to the demise rates shooting down from 60% to 4% in one emergency clinic! It expressed that, rather than the specialist basically brushing their clinical instruments on an old cloth or their garments, the devices utilized ought to be washed in carbolic corrosive before next use. It likewise depicted the direness in cleaning wounds with the corrosive too to forestall contamination and a spread of maladies and blood harming. By 1900, neighborhood boards had begun to improve their water supplies and sewages to assist with staying away from malady. Beforehand, both had been in a similar flexibly and individuals would wash garments, wash and even cook with ewage ridden water-quickly making a more serious danger of microscopic organisms and infections spreading. Despite the fact that the 1800s had extraordinarily improved medication, there were as yet numerous lacking highlights in open medicinal services. Immunizations and appropriate treatment for illnesses like: rickets, diabetes, mumps, rubella, measles, chicken pox, challenging hack, lockjaw, pneumonia, yel low fever, typhus, polio, meningitis and meningitis (just as others) were not found until some other time in the twentieth century and along these lines there was as yet an enormous danger of death from getting a, dangerous at that point, infection. Maternity care was as yet a genuinely unexplored theme and ladies and children were at a high danger of death through an issue during the birth (for instance if the infant was stuck there were not many approaches to help). Little was likewise thought about the human body and blood and it was not until 1901 that blood classifications and similarity was found and 1907 when the main blood transfusion was made. Your economic wellbeing had a monstrous effect on the medicinal services given to you, there being no NHS as of now. Just as having better everyday environments generally and hence there being a littler possibility of coming down with a savage sickness, rich, privileged residents would have had the option to bear the cost of legitimate treatment and the further developed, complex fixes and meds this contradicting the circumstance of the less fortunate dominant part who might frequently need to depend on modest home cures that, more often than not, would have no effect at all on battling whatever infection or ailment that they had. Not just unfit to bear the cost of the correct treatment, the lower class living in towns and urban communities would have had little yet exceptionally packed homes and would have needed to manage a poor cleanliness framework. Hills of waste in the city at customary interims and lacking sewage get to were a couple of instances of this. The nineteenth century was still extraordinarily a period of predisposition towards men and in a family they would have been the need to keep solid because of the bigger assortment of work for and requirement for male laborers in essential ventures (despite the fact that this was significantly less significant for the privileged) . All through the Industrial Revolution, medication was significantly improved. Huge advancement had been made in the improvement of new clinical medicines and the discoveries of researchers during this time have extraordinarily contributed towards the guidelines of social insurance that we anticipate today. In any case, the new clinical advances didn't support everybody and just the individuals who could bear the cost of it were influenced by these changes. Setting off to the specialists could be costly and along these lines the more unfortunate class despite everything needed to depend on their own custom for fixes. In spite of the fact that this was a significant issue and being solid and at an okay of getting a savage malady was a practically unimaginable thing to accomplish during the ninth century, the Revolution was a significant advancement that to a great extent helped the general wellbeing over the long haul and totally remodeled the way that we see clinical wellbeing and cleanliness today.

The Advantages of College Research Paper Service

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My Personal Philosophy Of Special Education - 878 Words

This is a Summary about my personal Philosophy of Special Education. I will be giving my thoughts on the Purpose of schooling, Nature of Learners, Curriculum, Instructional Methods, Classroom management, Assessment practices and Professional relationships with family and community. Purpose of Schooling Special education has been a very important topic through the years since the beginning of the education program in the United States because of its philosophy on inclusion and educating individuals no matter their condition, context or cultural status. The purpose of Schooling students with special need is basic and fundamental for the growth of our Nation, is to identify children with unusual needs and help them fulfill those needs†¦show more content†¦Curriculum A curriculum tells you what to teach and when to teach it. The curriculum has to be linked to the state standards, that includes all the materials, strategies that we can use in our classroom, regular class educators don’t have to think outside the box, special Ed teachers have to think outside the box, the regular curriculum does not give you all the tools that you need to teach a special need students, this is why we always have to be thinking about accommodation and individualize education. Instructional Method I believe that the best instructional method for special needs students is the interactive and experimental method. Getting special needs student’s attention is not easy, but if we instruct them through themes of their interest it will become easier for their learning experience. I have seen students learn the numbers counting sharks, because that what they like. My philosophy with the instructional method is: if it gets their attention, let use it for the main goal that is for them to learn as much as they can. Classroom management It doesn’t matter if it is a regular class or a Special education class; order it is not an option. I know that Special Ed classes can be lightly loud, but that is not an excuse to not own the classroom. Learning experience comes when students are focusing and engaging with the theme and the educator and this goes to regular and Special Ed classes. WhenShow MoreRelatedMy Personal Philosophy of Special Education Essay1034 Words   |  5 PagesMy personal philosophy of special education drives not from teaching in the field, but from, observations, and personal experience, and the workshops I attended. I have had the opportunity to work with individuals with special needs in many different settings, all this help cultivate my knowledge in handling the needs of the special needed student. Special needs students have the ability to learn, to function, to grow, and most importantly to succeed. The difference comes into how they learn orRead More My Philosophy of Teaching Essay 1400 Words   |  6 PagesPhilosophy of Education Education is something that every person should be given the chance to attain. It is vital for all people young, old, mentally impaired, ADHD, or whatever characteristic they may encompass. I believe everyone has the right to learn and be taught in an school environment. The law passed in 1975, P.L. 94-142, made numerous changes in the way certain children with special needs was being treated in the public school system. With the update in 1991, IDEA (IndividualsRead MorePhilosophy of Education985 Words   |  4 PagesMy Personal Philosophy of Special Education Christina L. Richardson Grand Canyon University: SPE-529N November 18, 2012 My Personal Philosophy of Special Education As educators, we need a foundation for why we want to teach, where students with different disabilities fit in that foundation, a rationale for how we teach, and a principle that keeps us striving to be the best educators we can be. The purpose of this essay is to point out what I believe the foundation, student location, rationaleRead MoreEssay on Educational Goals and Philosophy956 Words   |  4 PagesEducational Goals and Philosophies My life has been greatly influenced by family members who are educators: my mother is a third grade teacher, my father an elementary school principal, my sister a high school English teacher, and my brother who obtains a degree in agricultural education. This has instilled in me the desire to become, like them, a good educator but is defiantly not the only reason for my decision to peruse teaching as an occupation. There are several reasons why I haveRead MoreReflection1148 Words   |  5 Pageswith individuals with special needs than I ever thought I could within a time span of only 8 hours. I learned the importance of asking questions, giving clear and concise instructions, and setting an example to help students understand the difference between inappropriate and appropriate behavior. Throughout this paper, it is evident that the most important thing I learned from my field experience is to always believe in, and never hinder, a student’s potential. Personal Expectations Coming intoRead MoreDr. Combs . . . . . . . Educators Preserve Technique Before738 Words   |  3 PagesHowever, learners retain brilliant approach ahead of comprehending findings. I acquire a personal philosophy through reading chapter three chapter 4 in Foundations of American Education. My personal philosophy is Behaviorism seeing it is similar to the school I worked at as an Teacher’s Assistant. The ideas are similar to what I do currently. The ensuing paper presents my philosophy on special education seeing purpose of schooling, nature of learnings, curriculum, instructional methods, classroomRead MoreGeneral And Special Education Teachers Face Today1260 Words   |  6 PagesThere are many issues that general and special education teachers face today. The goal of both of these types of teachers should be that they try their best to make their students succeed. Teaching can be very difficult and people that are passionate about it should do it. However, many general and special education teachers face many challenges throughout their teaching careers that make teaching difficult for them. One issue that teachers lack today is lack of proper coaching from school staffRead MoreGeneral And Special Education Teachers Face Today1260 Words   |  6 PagesThere are many issues that general and special education teachers face today. The goal of both of these types of teachers should be that they try their best to make their students succeed. Teaching can be very difficult and people that are passionate about it should do it. However, many general and special education teachers face many challenges throughout their teaching careers that make teaching difficult for them. One issue that teachers lack today is lack of proper coaching from school staffRead MoreA Personal Philosophy Of Education869 Words   |  4 Pagesthe healthcare field continues to evolve so must the nursing education system. Personal Philosophy of Education A personal philosophy of education is important to all Nurse Educators. It allows for the Nurse Educator to truly take time to reflect and reconnect to themselves and their profession; highlighting what is central and sacred to them as an individual, a nurse, and an educator. I believe that my personal philosophy of education will continue to progress and change just as healthcare andRead More Behaviorism and the Never-Ending Need for Discipline Essays1219 Words   |  5 Pagesdictionary defines education as â€Å"the act or process of training by a prescribed or customary course or study of discipline.† I, however, see it as much more. Education, in my perspective, is the greatest gift a human can receive. I want to be one of the many caring individuals that can give this priceless gift- I want to be a teacher. There are many current trends and philosophies when dealing with education. Behaviorism, the philosophy of education in which I regard, will be incorporated into m y classroom

Nature Vs Nurture A Debate On Education Since The Late...

External Help: Maurika Smutherman WSSU Writing Center (336) 750-8748 wssuwritingcenter@wssu.edu Nature versus Nurture has been a debate in education since the late 1600’s. The debate began with John Locke s perspective of children as â€Å"tabula rasa† meaning blank slate, when he stated that at birth we are all the same, but it is our unique â€Å"experiences that write the script of our behavioral repertoire† (Allen, Boykin, Jagers, n. d.). His theory states that an individual s experience and environment is what makes them who they are. This idea gave us the foundation for our â€Å"nurture† argument, even though at the time he initially proposed this idea, it was seen to be in direct conflict with ideals of previous philosophers.†¦show more content†¦As a part of our research, we developed a survey of ten simple questions. These questions were designed to determine whether the student’s environment has affected their academic success. There were many patterns found in the collected data. As a group, we hypothesized that nature has a greater effect on an individual s academic success and upon our analysis of the data we continue to believe that an individual’s environment plays a pivotal role in their academic success. Based on the survey results, it declares that 95%, a vast majority, of the class set agrees that their environment has affected their educational experiences and academic career. The reports of Valerie Lee and David Burkham, authors of Inequality at the Starting Gate: Social Background Differences in Achievement as Children Begin School, are shared in Joel Spring’s American Education and show that there is indeed a connection between family factors and reading and math skills upon entering kindergarten. Skills that have been listed in correlation with stronger reading and math levels include: â€Å"frequency of reading at home, ownership of a home computer, exposure to performing arts, and preschool attendance† (Spring, 2013). Many students in our testing set could read before kindergarten and had access to

International Society Professional Innovation Management

Question: Discuss about the International Society for Professional Innovation Management. Answer: Introduction: Established in the year of 1967, Apple has emerged to be one of the most recognized American multinational technology companies, operating its business worldwide with unprecedented success (McManus et al., 2013). The organization, dealing with the production and sale of the consumer electronics, software and online service has expanded to different corners of the world, including Australia, where the organization has achieved enormous recognition and popularity in the consumer market. However, since the organization has been encountering tough competition from rival forces such as Samsung and Google, the organization is required to adopt a more organized approach towards the process of creating strategies for the organization. The following report intends to analyze the business environment of Apple Australia, current trends and statistics of its profitability, as well as the nature of competition, it is likely to face in the business market (Galloway, Albert, Freedman, 2013). Industry Market and Current Trends: A market is defined as an actual or even a nominal place which involves the purchase and sale of goods and services, and is primarily governed by the forces of demand and supply. The comprehension and a clear understanding of the industry market are highly essential as it helps an organization its own position in relation to the rival giants of the industry. The industry market evaluation helps a company gain competitive advantage over the rival organizations. As soon as Apple started expanding in other parts of the world, in the year of 2008, Apple was reported to have opened its first store in Australia. The growth of an organization helps in examining how far an organization has been able to compete in the competitive industry, and what are its future potentialities. As soon as the organization started introducing the iPhone 6, the company started experiencing a remarkable hike in sales in the Australian market. The organization gained immediate success, by getting an approximate 20.7 % market share in the smart phone industry of the foreign market, and the share of the Android or the Windows has witnessed a shocking drop of 1.1 % in terms of the profitability (JohnstoneShan McCarthy, 2016). However, in the Australian market, a research firm Telsyte has claimed that with the entry of new brands, (Oppo and Huawei) and with the situation of the falling Australian Dollar, the lower cost operators and the new entrants in the market are getting an upper hand (Golev, Werner Matsubae, 2016). In fact, the Apple is found to suffer from a low rate of growth in the market, as it can also be explained through the diagram, shown below: Considering the above diagram, it is easily understandable that the IOS market is likely to lose its share to Google Android, which can be run on majority of the handsets, and hence can emerge as the most commonly used operating system. It is here that Apple might lose its position in the Australian market. Profitability of an organization refers to the revenue earning capacity of an organization (Williams 2013). As far as the profitability of Apple is concerned, it should be noted that in the year of 2015, Apple recorded a sale of mere 3.4 million iPhones in Australia, as compared with the number of 4.0 million sales of different kinds of Android based phones being sold in the same market (Muller et al., 2015). Besides, Apple is also found to be encountering a strong competition from Galaxy 7, the major reason behind which is that the handset is also being sold, along with a virtual reality handset, and the sale of a handset, along with an accessory, promotes its popularity (Walla Scheigger, 2017). Besides, the company has been continually offering innovative features to the consumers, as opposed to Apple, which s not providing much innovation that could distinguish its iPhone 6 from iPhone 5 handset. Macro Environment Analysis: An organization conducting its business in overseas market must ensure that it is well-aware of the external factors of the environment of the nation, so that it can draft the most effective strategy before launching a new plan or a project. First of all, as far as the political factors are concerned, Australia has been facing challenges with the issue of political instability, and as a result, the production and distribution system of the products of Apple is likely to get affected in the Australian market (Grubert Altshuler 2016). The huge taxation and tariffs is also a huge challenge, while operating in the Australian market, as a result of which the profitability of the organization must be high for future sustenance. Hence, the slashing of the price can be a challenging situation for Apple in the Australian market. Next, as far as the economic factors are concerned, Australian market boasts of a very strong economy, as a result of high GDP and per capita income, and hence the d emand of the consumers will not cease, even if it slows down temporarily. However, the labor cost is very expensive, and it can hit the profitability of Apple Inc. operating in Australia. Among the social factors, it should be noted that the youth population is not very high, and hence the consumer market of smartphones and software is not as high as it is in the US market (Halloway et al., 2016). With respect to the technological factors, he governmental investment on the Research and Development activities (54%) has been soaring higher than before, and hence Apple can have a great scope of innovation in the market (Head et al., 2014). Nature of Competition: Competition refers to the possibility of a product of a particular company to be substituted by the product of a rival company. This kind of substitution may occur because of low price or even high quality of the rival product being sold (Wagner Hollenbeck). As an organization is operating in a foreign market, it must ensure that it is able to establish its superiority over the rival organizations, so that it can sustain itself in future. Herein lies the importance of organizational competition. Australia enjoys a highly favorable position as far as the market of the handheld devices is concerned. There has been a remarkable growth of 66.7 % growth in the sale of the handheld devices (Fogliasso Williams, 2014). In fact the sudden demand of the handheld consumers in the Australian marketcan be demonstrated with the help of the research report of ACMA. It was being found out that by the end of the year of 2012 as many as 8.67 million Australians were in possession of the handheld dev ices (Heracleous, 2013). However, while determining the competitive forces challenging Apple in Australia, are Google, Samsung and Motorola. Since Apple operates its business in a diverse market, it has a variety of competitive forces. In the market of iPad, Amazon and Microsoft are the main rival forces, while in the computer operating systems market, Microsoft is a major competitor of Apple. Some of the new entrants in the market such as Oppo,are offering products at a much lower price, and yet the innovative features, such as improved camera resolution is offering something new. On the other hand, the same design and features of Apple may not be able to attract the consumer attention. Again, Galaxy Note 7, is also offering innovative features, such as water resistance and wireless charging. In a nutshell, Galaxy Note 7 is one of the major competitors of Apple in the Australian market. Name of the Brand Strength Weakness Apple iPhone Better market recognition Availability in multiple colors More advanced iOS 10 More expensive Less RAM Storage capacity (2 GB) Samsung Galaxy Greater storage (RAM 4GB) Better camera resolution Not too many color options Battery and overheating issues Market Segmentation: A market segment refers to a group of consumers, or organizations with one or more similar characteristics, contributing to their more or less similar demand for a product (Theysohn et al., 2013). The market segmentation of any organization plays an important role, as it helps an organization in determining what its consumer market constitutes, and resultantly, which group of consumers should it try to address. Since the price of the Apple products are quite high, the target market of the organization mainly comprises of the Australians belonging to the upper middle class and upper class of the society (Piao Kleiner 2015). The brand has always embodied a sense of sophistication, distinguishing its identity from the easily affordable brands available in the market. Accordingly, the youth population chasing after social status, obsessed with the ideas of sophistication, luxury and social acceptance, form an important part of the segment. A target market refers to a group of consumers, whose needs and demands for products, an organization aims to fulfill through its production. The target market can be divided into two parts- the primary market segment and the secondary market segment. First of all, the primary market is the market segment of an organization that is considered by an organization as the most important market segment, which gives it the best chance to sell its products (Dizik, 2013). As far as the primary market segment of the organization is concerned, this group consists of a group of consumers who owe a very strong sense of loyalty to the brand. This group of consumers is well aware of the features and the benefits of the Apple products, and will continue to stick to the company even if the price continues to increase. The secondary target market refers to the market segment that consists of the second most important consumer segment, an organization intends to target (Dizik, 2013). The secondary mar ket segment, on the other hand consists of the tech savvy group of consumers, mainly belonging to the upper middle class, willing to experiment with the novel design and advanced features of the product. Since Apple as a brand has been synonymous with the idea of novelty and innovation, these group of consumers are highly influenced by the high tech products offered by the organization. However, it should be noted here, that these group of consumers can easily switch their preference from Apple to other rival products, as soon as a substitute is available in the consumer market. On the other hand, the consumers belonging to the primary market segment are more likely to retain their loyalty towards the brand named Apple. Level of Involvement of the Primary Segment: The level of involvement of a consumer refers to the extent a consumer conducts research, and the number of factors he considers before taking a purchase decision (Schiffman, 2013). As it is evident from the above paragraph, the primary market segment of the organization constitutes a group of consumers, who usually belong to the affluent strata of the society, who are being attracted to the branded value of the organization. This group of consumers will continue to exhibit their loyalty towards the organization. As it is already a well-known fact that the per capita GDP of Australia is much higher than the other countries, such as the United States, and hence the average number of consumers is not likely to face financial constraints, in purchasing the Apple products (Wang et al., 2015). As a result, the level of involvement of the consumers with the Apple products is quite high. There is no gain stating the fact that the buyers of Apple, a Mac computer or an iPhone, do not consider the products as mere electronic equipments. The Apple products form an important part of the self-expression and lifestyle of the consumers, and hence the products help to embody the social identity of the buyers. The degree of consumer involvement for a product plays a vital role in determining the profitability as well as long-term sustenance of the organization. Accordingly, the high involvement products are usually the ego-intensive luxury products, which cannot be afforded by all. The more expensive a product is, the more a consumer can be involved with its brand. In case of the Apple products, the average consumer demand has always been high, as a result of a hype created in the market. Hence, as even earlier mentioned by Steve Jobs, the organization does not require to rely overmuch on any kind of market research, as it busies itself with finding innovative strategies, that help in distinguishing the brand from its rival forces. Design and utility are undoubtedly important a ttributes that have been characterizing an Apple product, and contributes to the astounding revenue growth of the organization, from $8 billion to $180 billion, in between the years of 2004 and 2014 (Rivera, 2013). For example, iPhone 6 has witnessed a remarkable craze in the consumer market, and yet the phone has a lower resolution font, and lower capacity battery, and half as much a RAM than most of the other smart phones. Despite this fact, the research reports suggest that the consumers of Apple do not consider doing research before making future purchase. However, Apple products, being highly expensive are not likely to witness impulsive buying decisions from the consumers belonging to different strata of the society unlike Samsung. Hence, it is advisable that the organization keeps on emphasizing its brand value via its promotional method, that helps in drawing the attention of the high class consumers. Unlike the rival organizations of Apple, such as Samsung, HTC or LG, the o rganization does not consider the alternative of dropping down the price of its products. The organization has very selected group of consumers, who will keep on exhibiting a strong level of involvement, and hence the organization adheres to its own brand style. Even when other organizations are trying to satiate the consumer demand for larger phones, by introducing phablets, the Apple company refuses to produce anything other than smaller devices meant for one-hand operation. Thus, the decision-making strategy of the organization largely relies on bringing in the unique and most innovative features, rather than competing with the ordinary brands. Positioning Map: A position map involves a diagrammatic representation of the position of a product of an organization in relation to its competition (Yamada et al., 2013). The positioning map of Apple is being explained below: As it can be seen from the above diagram, keeping into consideration the primary market segment of the organization in the Australian market, the Apple Company has positioned most of its products in the high price segment. The product, unlike its arch rival Samsung, adopts a premium price strategy, meant for addressing only a selected group of Australian consumers. High quality and high price are the two areas where most of the Apple products are being positioned in the market. The premium price strategy of Apple ensures its consumers a high quality user experience with exquisite products. Conclusion: Apple has emerged to be one of the most recognized organizations in the world, and the value of the organization can be easily ascertained by the stock price of the brand, which was as much as $728.35 million. In fact, it should be noted here that the Forbes list has ranked Apple to be doubly valuable as compared with other organizations, such as Google or Microsoft. As the organization seeks to expand in other parts of the world, it is important to conduct effective marketing audit that helps to analyze and evaluate the effectiveness of investing in the Australian market. Considering the growth of per capita income in Australia, and the pricing strategy adopted by Apple, in different parts of the world, it can be easily said that Australia is bound to enjoy a potential growth in terms of its profitability in the Australian consumer market. Reference List: Bergvall-Kreborn, B., Howcroft, D. (2013, December). 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